Online video advertising network Tremor Media gets $18 million in venture funding in a round led by Meritech Capital Partners, with participation from existing investors, Canaan Partners and Masthead Venture Partners.
Tremor Media expects to turn a profit this year, and revenue is expected to increase 45% compared to last year.
New funds are earmarked for building the company’s advertising network and increasing investments in advanced video technologies. The company recently rolled out analytics that include online gross ratings points (GRPs) for Web video, similar to the GRP measurement for television, including detailed information on unique visitors, frequency, and page engagement.
Tremor has partnerships with 850 publisher sites with more than 104 million unique visitors per month. This is its third round of funding.
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