Online video advertising network Tremor Media gets $18 million in venture funding in a round led by Meritech Capital Partners, with participation from existing investors, Canaan Partners and Masthead Venture Partners.
Tremor Media expects to turn a profit this year, and revenue is expected to increase 45% compared to last year.
New funds are earmarked for building the company’s advertising network and increasing investments in advanced video technologies. The company recently rolled out analytics that include online gross ratings points (GRPs) for Web video, similar to the GRP measurement for television, including detailed information on unique visitors, frequency, and page engagement.
Tremor has partnerships with 850 publisher sites with more than 104 million unique visitors per month. This is its third round of funding.
Showing posts with label convergence of TV and Internet. Show all posts
Showing posts with label convergence of TV and Internet. Show all posts
Convergence Partners Working On It
Yahoo Inc. has rolled out a list of partners to help the company bring the Internet and television together.
At the Consumer Electronics Show in Las Vegas, Yahoo said it has forged deals with Samsung Electronics Co. Ltd., LG Electronics Inc., Sony Corp., Vizio, and others.
Applications will deploy for a wide array of Web activities, such as watching videos on Google Inc.'s YouTube.com, social networking on News Corp.'s MySpace.com, tracking stocks and sports teams, buying and selling on eBay, messaging friends using Twitter, or using e-mail or other Yahoo's applications.
Yahoo, which has lagged behind larger rival Google in the Web search market, plans to finesse the technology to also sell advertising, according to a report from Reuters.
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