World-Class Business, Profit, Passion

"Happiness comes from doing work that matters. Profits ensue from doing the right thing."
- Raj Sisodia

The MIT Enterprise Forum is presenting a series of Virtual MasterClasses with leading visionary thinkers in business and entrepreneurship.

Coming up on Wednesday, Aug. 26, 8 p.m. and Thursday, Aug. 27, noon to 1 p.m. is "How World-Class Companies Profit from Passion and Purpose," presented by Professor Raj Sisodia of Bentley University.

To register, visit http://enterpriseforum.mit.edu/network/masterclass.html.

Highlights include:

Examples of corporations and start-ups like Google, IKEA, Starbucks, and Timberland that live up to their social promise and consistently outperform the market. How to increase your “share of heart”: delivering the emotional, experiential, and social values that stakeholders demand.

Sisodia is professor of marketing and founding director of the Center for Marketing Technology at Bentley University.

His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named by Amazon.com and others as one of the 10 best business books of 2007. He has published nearly 100 articles in journals such as Harvard Business Review and writes frequently for the Wall Street Journal.

Raj consults with and provides executive seminars for companies in various industries.

Keep The Faith, Fenway Getting Spiffed Up

The scent of fresh-mown grass - it's really not that far away.

During the 2009 off season Fenway Park, home of the Boston Red Sox, is undergoing construction work.

And then there is the dawn of something new for members of Red Sox Nation - development of a "mini Fenway Park" - no kidding. Officially, the operator is Kids Replica Ballpark, Inc., a nonprofit and 501 (c)(3) . The mission? Build a pint-size Fenway for youth baseball, softball and tee ball programs, with groundbreaking expected this spring. Progress will be fueled by private funds in the form of sponsorships from corporations and individuals.

(And a dome will eventually rise over the miniature park to ensure year-round use.)

For official report dates for all Major League Baseball teams and the complete details about MLB Spring Training 2009, follow this link for news and developments.