Even when markets sag, some savvy CEOs see opportunity.
After years in Australia, Asia and other early markets, McMcDonald's is pouring out lattes, cappuccinos and other frothy mocha coffee delights, hot or iced, in Connecticut.
And the hot, strong beverages are pretty darn good.
Going up against Starbucks and Dunkin Donuts in a very competitive market niche, the McCafe (that's what the coffee drinks are listed under on the board) concept is up and running in Connecticut and nearby Rhode Island.
A latte ($2.29 to $3.29 or so) has excellent, fresh, bold espresso flavor. The caffeine jolt is also strong, the taste is very smooth.
Options for ordering include adding flavors such as hazelnut, caramel and vanilla, and selecting regular or sugar-free.
According to McDonald's corporate (Australia) site the McCafe restaurants in Australia generate on average 15% more revenue than a standard outlet.
The specialty coffees are available at the drive-through and delivery is speedy. (Just look for the listings on the ordering board or ask when you drive up.)
The world's largest restaurant chain selling strong coffee is capturing market share from Starbucks Corp. (SBUX).
In a statement, chief executive officer, Jim Skinner said, "McDonald's continued strong performance reflects the benefits of our multidimensional approach. Convenient locations, extended hours and quality food at an outstanding value are all reasons why people are choosing McDonald's."
The Oak Brook, Illinois-based company reported a global comparable sales growth of 7.7%, or 8.2% in constant currencies, for November, according to financial market reports. Systemwide sales include sales at all restaurants, including those operated by the company, franchisees and affiliates.
The Financial Times, reported that the fast food giant's McCafe concept has already seen robust growth across Asia, the Middle East, Latin America and Europe, and is now being rolled out in select U.S. locations.
The cafe concept was launched in Australia in 1993 and has grown steadily.
