"Happiness comes from doing work that matters. Profits ensue from doing the right thing."
- Raj Sisodia
The MIT Enterprise Forum is presenting a series of Virtual MasterClasses with leading visionary thinkers in business and entrepreneurship.
Coming up on Wednesday, Aug. 26, 8 p.m. and Thursday, Aug. 27, noon to 1 p.m. is "How World-Class Companies Profit from Passion and Purpose," presented by Professor Raj Sisodia of Bentley University.
To register, visit http://enterpriseforum.mit.edu/network/masterclass.html.
Highlights include:
Examples of corporations and start-ups like Google, IKEA, Starbucks, and Timberland that live up to their social promise and consistently outperform the market. How to increase your “share of heart”: delivering the emotional, experiential, and social values that stakeholders demand.
Sisodia is professor of marketing and founding director of the Center for Marketing Technology at Bentley University.
His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named by Amazon.com and others as one of the 10 best business books of 2007. He has published nearly 100 articles in journals such as Harvard Business Review and writes frequently for the Wall Street Journal.
Raj consults with and provides executive seminars for companies in various industries.
